|
|
| Date of Study | Free | < $5.00 per month | > $5.00 per month |
|---|---|---|---|
| August 2003 | 40% | 28% | 20% |
| August 2002 | 31% | 28% | 20% |
Last year, the rate of conversion to online bill payment for services that were offered free of charge was 31 percent and those offered for less than or equal to $5.00 per month was 28 percent, a difference of only three percentage points. This year's study shows that the conversion rate for free services was 40 percent and for those offered for a fee was 28 percent, a difference of 12 percentage points.
The study is outlined in Online Resources' new white paper titled, "Online Bill Payment Market Update: Fee or Free?" The white paper also cites other recent industry studies that support that consumers who adopt bill payment services become as much as 40 percent more profitable to their financial institutions.
Following are key findings from Online Resources' study:
The study further supports that while price incentives are increasingly effective in gaining consumer adoption of online bill payment, active use of customer relationship management (CRM) techniques can be effective for those financial institutions that continue to offer the service for a fee.
"As online bill payment shifts from the early adoption phase to the broader consumer mass market, price incentives become a more important factor in the consumer's purchase decision," said Matthew P. Lawlor, chairman and chief executive officer of Online Resources. "Fortunately, for banks and credit unions that provide online services, there is growing evidence that bill payment price incentives can be offset by increased deposit and loan balances, as well as retention and cost advantages."
To obtain a copy of the white paper, please visit www.orcc.com or call Beth Halloran at Online Resources, 703.394.5248.
Online Resources (Nasdaq: ORCC - www.orcc.com) is an outsourcer of Internet banking and payment services to over 500 financial institutions nationwide. In contrast to other providers, Online Resources owns, operates and drives critical banking, payments and marketing infrastructure that enable a superior customer experience and Internet channel success. The company's services, branded to our financial institution clients, power approximately 100 million transactions and $7 billion in consumer bill payments annually. Founded in 1989, Online Resources has been recognized as one of the nation's fastest growing technology companies.
This news release contains statements about future events and expectations, which are "forward-looking statements." Any statement in this release that is not a statement of historical fact may be deemed to be a forward-looking statement. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the company's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Specifically factors that might cause such a difference include, but are not limited to: the company's history of losses and anticipation of future losses; the company's dependence on the marketing efforts of third parties; the potential fluctuations in the company's operating results; the company's potential need for additional capital; the company's potential inability to expand the company's services and related products in the event of substantial increases in demand for these services and related products; the company's competition; the company's ability to attract and retain skilled personnel; the company's reliance on the company's patents and other intellectual property; the early stage of market adoption of the services it offers; consolidation of the banking and financial services industry; and those risks and uncertainties discussed in filings made by the company with the Securities and Exchange Commission, including those risks and uncertainties contained under the heading "Risk Factors" in the company's Form 10-K, latest 10-Q, and S-3 as filed with the Securities and Exchange Commission. These factors should be considered in evaluating the forward-looking statements, and undue reliance should not be placed on such statements.
Media Contact:
Beth Halloran
Director, Corporate Communications
703.394.5248
bhalloran@orcc.com