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Online Resources Consumer Marketing Program Succeeds With Clients

MCLEAN, Va., Nov. 2 /BUSINESS WIRE/

ORCC Pays for Client Marketing Programs

Online Resources & Communications Corp., (Nasdaq: ORCC) a leading provider of Internet banking services, said today initial results from consumer marketing programs it employs on behalf of financial institution clients far exceeded industry standards in pilot tests recently concluded.

Consumer marketing is a valued-added service for which Online Resources assumes all costs, in virtually all cases.

F&M Bank - Northern Virginia in Fairfax, Va., had 5.3% of the customers receiving the direct mail solicitation sign up for online banking. "Knowing that online banking helps account retention, we want to be aggressive in signing up new online customers," said Don Strehle, F&M senior vice president. "The Online Resources direct marketing materials were excellent and the company's strategy sound. We couldn't be more pleased with the results."

Citizens Bank in Farmington, N.M. more than doubled its adoption rate for online bill paying through the use of statement stuffers designed by Online Resources. "The response rate to the stuffers -1.8% — is more than three times the industry average," said E-Branch Manager Jan Hodges. "We will continue to use ORCC's marketing services to gain market share."

Online Resources, which plans to spend up to $12 million on consumer marketing for its clients, is rolling out such programs to any client that requests them. In addition to the direct marketing and statement stuffers, the campaigns will include Web-based marketing, telemarketing and branch incentives.

The pilots are the first major initiative by Senior Vice President of Marketing Ron Bergamesca, who hopes the campaigns will attract many of ORCC's current client institutions' eight million checking account customers to online banking. "We're committed to making our clients successful," said Bergamesca, who joined Online Resources this year after managing the direct marketing efforts of the nation's largest credit card protection program while at CUC International (now Cendant Corp.). "Aggressive marketing is the key to finding and retaining customers. We will be signing up clients for the program beginning immediately."

Online Resources & Communications Corporation ( http://www.orcc.com ) is a leading outsourcer of privately-branded Internet financial services for regional and community banking institutions. The McLean, Virginia-based company has more than 400 institutional clients nationwide. The company provides consumer bill paying and banking services and aggregates lending, insurance, securities trading and investment services. Online Resources performs real-time processing through its patented EFT gateway and full customer service for client institutions, giving them a comprehensive "hub" solution from a single vendor. Client consumer marketing programs are conducted under the bankonline.com co-brand.

This news release contains statements about future events and expectations, which are "forward-looking statements." Any statement in this release that is not a statement of historical fact may be deemed to be a forward-looking statement. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the company's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: the company's history of losses and anticipation of future losses; the company's dependence on the marketing efforts of third parties; the potential fluctuations in the company's operating results; the company's potential need for additional capital; the company's potential inability to expand the company's services and related products in the event of substantial increases in demand for these services and related products; the company's competition; the company's ability to attract and retain skilled personnel; the company's reliance on the company's patents and other intellectual property; the early stage of market adoption of the services it offers; consolidation of the banking and financial services industry; and those risks and uncertainties discussed in filings made by the company with the Securities and Exchange Commission, including those risks and uncertainties contained under the heading "Risk Factors" in the company's Registration Statement on Form S-1 as filed with the Securities and Exchange Commission.

Online Resources Contact: Robert Griendling,
703/978-4686,
bob@griendling.com