
Incurrent Delivers Online Credit Card Collection Solution
By Paul Jamieson
Aug 5, 2004, 11:49
The Internet is actively used by credit card issuers to acquire new accounts
as well as bill and receive payments from credit card cardholders. Online
self-service is reducing account maintenance costs by enabling cardholders
to become more self reliant in the management of their accounts. The next
logical extension to automating the management of the cardmember lifecycle
is online collections. Incurrent is innovating credit card collections
by expanding its suite of online credit card solutions to address the
challenges of facilitating cardmember collections online.
One of the biggest and most costly issues facing credit card companies
is chasing delinquent cardmembers for payment. This has become even more
challenging with new telecommunications technology such as Caller ID and
Call Intercept, which significantly aid late-paying cardholders in avoiding
telephone collectors. Such avoidance is typically driven by embarrassment
over the social stigma of payment delinquency.
Discreet and more private innovative online collection methods can minimize
the embarrassment of collection calls and offer cardholders a more comfortable,
less confrontational way to resolve a late payment issue. In return, credit
card companies can use a “soft” collection practice which
can maintain customer good will while reducing the cost of using live
collection agents.
As with Incurrent’s other self-service credit card applications,
InSite Collections is designed to enable delinquent cardmembers to self-cure
their accounts. Late paying cardmembers are offered a series of Web pages
that lead them to resolve their delinquency issue.
An initial Web page summarizes a cardholder’s situation, detailing
the amount of debt outstanding and the delinquency period. This Web page
leads the cardholder to a bill payment page where they may make a payment,
schedule future payments or set up recurring payments. Yet, if the payment
amount falls below an issuer set threshold, the issuer may send an online
prompt for the cardholder to pay a larger amount. In addition to making
payments, the cardholder has the ability to set a future payment commitment
or inform the issuer that they have already sent a payment that is in
transit.
The InSite Collections system is also prepared to escalate the collections
process beyond payment prompting. If required, the system will attempt
to negotiate a payment program with delinquent cardholders. The online
system then enables the cardholder to execute this program through the
bank’s Web site.
Failing to reach a mutually agreeable payment program online, cardmembers
can use online communications to schedule an appointment to talk with
a collection advisor. Remedial automation tracks delinquent cardholder
progress, delivering account status messages to cardholders as well as
payment reminder alerts. Such measures help ensure the cardholder remains
aware and sensitive of their progress.
Finally, the Incurrent collection system offers cardmembers a suite of
educational material, calculators and other tools to help them learn and
more responsibly maintain good credit practices. Providing cardholders
with access to credit bureau reports would appear to be a good complement
to this part of the system but is not yet a feature.
Incurrent’s InSite Collections system will be most effective in
rehabilitating responsible cardmembers who are reacting to a financial
crisis or simply slow payers and need added support from their bank. InSite
Collections will not be effective for other cardholder delinquents simply
looking to skip the responsibility of a debt. Such hard-core delinquents
will need traditional aggressive collection measures to resolve their
situations.
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